In 2018 we managed properties. By 2025 we built the software we wished we’d had.
MapleConcierge is Canadian property management software — tenant portal, maintenance requests, rent ledger, and a built-in AI receptionist. It is built and run by Joel & Nanz Inc., a family business founded in 2018 in Moncton, New Brunswick, by founder Joel Gathercole.
MapleConcierge wasn’t born in a Silicon Valley basement. It was born in Moncton, New Brunswick, after one too many 11 PM phone calls about a leaky faucet.
Why we built this
Joel & Nanz Inc. was founded in 2018 as a property company. Not a software vendor, not a startup — an operator. We took the calls ourselves. We wrote the leases ourselves. We chased the late payments ourselves. We explained to a tenant why the contractor couldn’t come Tuesday — ourselves.
After a few years one thing was clear: the existing software was either built for U.S. firms with 5,000 doors, or it was built for nobody at all. Canadian property managers — the ones with 20, 50, 200 units, two languages, one province or three — didn’t have a tool that fit.
“We built MapleConcierge because we ran out of patience answering tenant calls about leaky faucets at 11 PM.”
So we built it. First for ourselves. Then for a few operator friends who asked “can we use it too?”. Now for the property managers who find us by search.
30 years of telephony — and why it matters
Founder Joel Gathercole has been building VoIP systems since 2002. Before “cloud” became a buzzword. Before Twilio. Before 1-800 numbers were provisioned like coffee orders.
That detail matters: in property management, the phone is still tool number one. Tenants call. Owners call. Contractors call. And the system behind that phone — AI receptionist, routing, transcription, follow-up — has to be built by someone who knows what a SIP INVITE is, not just someone who can call an API.
That is why MapleConcierge ships with a built-in AI receptionist instead of a bolted-on add-on with hidden per-minute fees. Telephony is in the DNA, not an afterthought.
Our timeline
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2002
Joel Gathercole begins building enterprise VoIP systems — PBX, SIP, toll-free routing, call processing.
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2018
Joel & Nanz Inc. founded in Moncton, New Brunswick. A property company — not a software vendor.
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2023
First in-house AI experiments: triaging maintenance requests, summarising calls, answering after hours. It works.
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2025
MapleConcierge product officially launches — the property management software we wanted, now available for other Canadian operators.
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2026
A handful of Atlantic Canadian property management firms run MapleConcierge in production. We grow door by door, not ad campaign by ad campaign.
Who trusts us
We’d rather be honest than impressive. Here’s what is true today.
GoldenKey PM
Named customer. An Atlantic-Canadian property management firm trusting us for day-to-day operations.
Azena Properties
Named customer. Property operator using MapleConcierge for tenant portal and maintenance workflow.
Growing roster
A growing roster of Atlantic Canadian property managers in pilot or onboarding. We name customers only with their permission.
What makes us different
- •Operators first. We still manage properties. Every feature gets road-tested against our own call log first.
- •Canadian, bilingual. English and French at parity. Data hosted in Canada. PIPEDA-compliant by design.
- •Telephony-native. AI receptionist is built in, not bolted on.
- •No enterprise syndrome. Email support@mapleworksuite.com and you get an answer from someone who knows what a security deposit means in New Brunswick.
We’d like to hear from you
Whether you run 20 doors or 500, drop us a line. No sales bot. A real conversation with an operator who also writes the code.